Not more screens. Better product decisions.
26 June 2026 · Product · Decision-making · AI Native
Shipping another interface is easy. The harder work is choosing what not to build — and making the product decision that actually moves the company.
Most products do not fail because they needed one more screen.
They fail because the team kept adding surface area instead of deciding what the product is for.
The tempting work
New screens feel like progress. They are visible. They photograph well. They give everyone something to review.
They also hide the decision that was never made: who this is for, what changes for them, and what you are willing to leave out.
The actual work
Better product decisions look quieter.
- One hypothesis you can test this week
- One workflow that matters more than the rest of the map
- One constraint that forces the product to get specific
That is the work I am interested in. Not making more screens. Making better product decisions.
Where AI changes the stakes
AI-native products make this sharper. You can generate interface faster than you can earn conviction.
Speed is useful. Unexamined speed just ships confusion at a higher frame rate.
The job is still the same: reduce the problem until the next decision is obvious, then build only that.