0→1 products
Turning an idea into something real enough to test, fund, or launch — prototype through production, one person the whole way.
Work
Complex products. Shipped by one person.
A selection of products I've shaped, designed, and shipped — strategy through launch. From early-stage AI products to complex SaaS and enterprise platforms.
StrategyDesignEngineeringBrandLaunch
Selected work
Four products, four different problems.
Early-stage marketplaces, AI-native healthcare, ecommerce, civic impact — the range is the point.
Focus
What I tend to work on
AI-native products
Designing products where AI changes the experience itself, not just gets bolted on as a feature.
Complex SaaS
Making difficult workflows and systems feel considerably simpler — for the people using them and the team maintaining them.
Product transformation
Taking a product that's accumulated complexity and finding the clearer direction underneath it.
Design systems
Building the foundations that let a product — and a team — scale without losing consistency.
The hard part, each time
Different problem. Same kind of hard.
Four case studies, four reasons the obvious approach wouldn't have worked.
Petlio
Getting two strangers to trust each other enough to book, when trust is the whole product.
Pledge My Tree
Turning an invisible promise into something visibly honest, not just believable.
Raiqa
Making AI legible enough that patients and practitioners could both trust what it just did.
The Real Fake Plants
Convincing someone a fake plant looks real, without letting them touch it.
Drew on:Product strategyResearchSystems thinkingPrototypingInteraction designEngineeringAI experimentationBrand
That's the work I'm interested in.
Not making more screens.
Making better product decisions.
Ready when you are
Have something to build?
An idea, a product that’s stuck, or a team that needs an extra pair of hands — tell me what you’re working on.
